ALCOR: a Colombian knitwear brand, now in the digital world.
We designed and built the online store for ALCOR, a knitwear fashion brand with a local identity, focused on turning its value proposition into an elegant, simple and effective shopping experience.
- Optimized online storea fast, clear shopping experience
- Design aligned with the brandminimalist, elegant and timeless
- Sales focusarchitecture built to convert
- 100% responsivea polished experience on every device
01. The challenge
Turning a strong identity into an effective digital store.
The starting point: ALCOR manufactured knitwear for other brands. Product, plant and operations were in place, but it had no sales channel of its own and no customer data. The challenge was to build a brand and an online store that conveyed the essence of its garments, presented its collections attractively and made direct purchase easy.
- Present its collections clearly and visually
- Build trust and highlight product quality
- Make buying easy and grow online sales
02. The solution
An e-commerce designed for the brand and its customers.
We built a modern, fast and easy-to-use website with a conversion-focused structure. The design, navigation and every detail were conceived to highlight ALCOR's identity and deliver a smooth, pleasant shopping experience.
- Custom brand designIts own visual identity, separate from manufacturing.
- Catalog and collection filtersCategory, color, size and price over the real catalog.
- Optimized product pageDetails, sizes and colors for every garment.
- Simplified cart and checkoutPersistent cart and favorites, live shipping and VAT.
- Collections and campaignsCurated pages for launches.
- Mobile-first experienceDesigned for the phone first.
03. Results and capabilities
A platform that drives the brand's growth.
The online store lets ALCOR reach more customers, present its collections more attractively and sell direct, with its own customer data and a foundation ready for new growth opportunities.
- Organized catalogby collection
- A simplerbuying process
- Greater visibilityfor the brand
- A solid foundationfor future campaigns
04. Before and after
From a product catalog to a store with brand identity.
The previous catalog showed the garments on a studio background. The new store presents every piece with the brand's aesthetic, with favorites, color variants and free shipping visible from the menu.
Slide to compare the previous site with the new one
05. Project views
This is what the platform looks like.
06. Challenges and learnings
- Underestimating how much brand content (photography, textures, story) is needed before launch without falling back on generic placeholders
- Designing filter categories before there was enough real catalog to fill them
Key learning
When a business has potential, technology can become a partnership.
ALCOR showed us that it isn't always about selling a development project. When a brand has a product, operational capacity and a clear proposition, Estebiart can contribute technology and growth through a Partner model, where both sides share the success.
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